NYOTA 2025: 100k Young Kenyans to Receive KSh 50,000 Business Grants

The NYOTA Project (National Youth Opportunities Towards Advancement) is a 5-year youth empowerment program launched by the Government of Kenya in partnership with the World Bank. It aims to support over 820,000 vulnerable and unemployed youth through:

• Business startup grants

• Skills training & apprenticeships

• Savings support via NSSF’s Haba Haba scheme

• Entrepreneurship mentorship and certification

🎯 Who Can Apply for the NYOTA Project?

To qualify for the KSh 50,000 grant, applicants must:

• Be Kenyan citizens aged 18–29 (up to 35 for Persons with Disabilities)

• Have a Form 4 certificate or lower education level

• Be unemployed or underemployed

• Own a registered SIM card linked to their ID

• Not be in formal or high-income employment

💰 KSh 50,000 Grant: What You Need to Know

During the 62nd Madaraka Day in Homa Bay, President William Ruto confirmed that 100,000 youth will each receive KSh 50,000 in August 2025 to kickstart businesses or scale their ventures.

✅ Distributed via Hustler Fund platform
✅ KSh 5 billion allocated for first disbursement
✅ Minimum of 70 youth per constituency to benefit
✅ No repayment required—not a loan

📲 How to Apply for NYOTA Project (Official USSD Code)

To submit your application, follow these official steps:

1. Dial *254# on your phone

2. Select “NYOTA Project” from the menu

3. Follow prompts to complete your registration

4. Wait for official SMS confirmation

⚠️ Do not pay anyone to apply. The process is 100% FREE. Report suspicious activity to the official hotline 0800 222 221.

🔧 What Does the NYOTA Program Offer? (4 Key Components)

1. Youth Employability Training

• Apprenticeships with local artisans or SMEs

• Trade certifications via NITA

• On-the-job experience

2. Entrepreneurship Support

• Access to KSh 50,000 seed capital

• Business mentorship and marketing assistance

• Startup incubation through MSEA

3. NSSF Haba Haba Savings

• Matched savings from NSSF up to KSh 3,000

• Withdraw 30% after 12 months

• Maternity benefit: Up to KSh 16,000 for qualifying women

4. Institutional Strengthening

• Coordinated by key state bodies:

  • SDYACE (coordination & youth affairs)

  • MSEA (business support)

  • NITA, NEA, NSSF, and more

📅 NYOTA Application Timeline (2025)

✅ Over 1 million applications received so far

🔒 Stay Safe from NYOTA Scams

The NYOTA program is completely free and government-funded. Common scam warnings include:

• Fake websites or forms asking for payment

• Social media pages requesting MPESA payments

• SMS from unknown numbers

👉 Stick to official info from:

• nyotaproject.go.ke

• msea.go.ke

• Call center: 0800 222 221 (toll-free)

🚀 Why NYOTA Is a Game-Changer for Youth in Kenya

• Targets 67% youth unemployment

• Creates sustainable livelihoods for disadvantaged communities

• Encourages savings, job creation, and small business development

• Equity-driven: includes women, youth with disabilities, and refugees

✅ Call to Action: Apply Now via *254#

The NYOTA Project is your chance to:

• Gain job-ready skills

• Start or grow a business

• Save with government support

• Become financially independent

📱 Dial *254# → Select “NYOTA Project” → Apply today!